Manning a housekeeping staff takes more than hiring people who can clean bathrooms and dust furniture; it requires instilling a customer-service culture. Housekeepers become brand ambassadors for hospitality-oriented facilities such as hotels and resorts. In his book, "Professional Management of Housekeeping Operations," Thomas J. A. Jones notes that the nature of the job and low pay often attract workers with little or no formal, education and candidates who may not speak English. The pressure to maintain a staff-to-room ratio in order to uphold housekeeping standards often leads to rash hiring decisions, especially under the high turnover condition that characterizes hotel and resort housekeeping departments. Desperate hiring often reduces team morale and compromises quality standards.